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FeaturesDELIVERABILITY
Deliverability is the engine that drives email marketing success. The most expertly written, show-stopping, brilliantly targeted emails are useless unless they reach their destinations. It begins with state-of-the-art technologies and systems, and strong relationships with the major ISPs, but also requires human skill and talent to make it work. At ExpertSender, our experienced team and world-class system ensure high deliverability 24/7/365. And we’re flexible. We can handle everything for you automatically, or you can manage certain aspects, with our expert support.
ExpertSender protects your emails and your reputation from online hijackers. We employ industry standards like SPF, DK and Sender ID, as well as the latest enhanced authentication protocol, DKIM (DomainKeys Identified Mail). You can even use your own private signing key for enhanced branding!
Dedicated IP address
Each server, or business unit as we call it, operates on dedicated IP addresses. This means you’re always working on your brand reputation – and no one can influence it, but you! Some ESPs actually use shared IPs for their clients. That means if a user behaves badly, you could get unexpected (and undeserved!) blocks or blacklistings. That won’t happen with ExpertSender!
Email delivery profiles
ExpertSender ensures you have control over the IPs you use to send certain types of messages, or even single messages. For example, if you send a lot of triggered emails and want them all to be delivered via a single, well-established IP channel, it’s no problem! And if an IP gets blocked for any reason, ExpertSender can “turn it off” until the issue is resolved and your reputation secure.
Customer reputations
ExpertSender believes that email deliverability has evolved into a science, and apply our “scientific” knowledge, experience, and personal relations with ISPs to ensure optimal deliverability 24/7. We’ll help to escalate and resolve problems with our network of connections, so you can focus on what’s important, like content, design and strategy. ExpertSender’s system and specialists will always have your back!
Adaptive sender header
Choose a friendly or catchy “from” field for each campaign or message you send. Just make sure to “sign” your messages with appropriate email address and name/company info to increase open rates, deliverability, and brand recognition.
