Dynamic Content Email - Email Camaigns

DYNAMIC CONTENT EMAIL

With business growth comes marketing challenges that can be intimidating, like email customization. The more customers you acquire, the most customization you’ll need to deliver that one-on-one service consumers expect today. The truth is, it’s worth the time and effort to target your messages with dynamic email content, because it works.

Busy lifestyles and increased e-marketing are both contributing to “inbox burnout”. It’s as chronic as the flu and flattening email response rates. Recent studies show the best way to convince consumers to “put out the welcome mat” again is to deliver highly customized, media-rich email content.

ExpertSender’s Dynamic Content lets you create great-looking, one-on-one email campaigns and grow your list – and your business – as fast as you want. Use Dynamic Content’s automated targeting tools the same way you use your Personalization tags or merge words, except now you can automatically insert customized graphics, messages, offers, feeds, links…you name it!

You’re lucky enough to work in the marketing department of a well-known Big Box and online book seller, but the variety of types and titles is mindboggling. You tried segmenting customers by book categories, but now you have 140 groups and your writers can’t keep up! You need automation, but what kind?

Let’s review situations where you need to customize and see how Dynamic Content would do it:

How about using a single message template that, when sent, has a different look for each recipient depending on recent online activity (e.g. mystery novel covers, sci-fi characters, dolphins and whales, a huge Clearance sign, etc.)
Upload whole chunks of targeted email content from outside servers, like daily stock quotes or favorite author releases! You could even auto-fill fluctuations in those stock quote fields!
Create simple ‘if’ rules or conditions to automatically adjust your message copy to each person’s interests, age, and online behavior. For example, Dynamic Content could auto-fill the latest book recommendations based on profile data and conditions. You could even add the list of books they left in their shopping cart the last time they visited!
Address more complex situations using ‘if-then’ conditions. Like automatically offering alternatives and discount options if a book goes out of print, or price fluctuates.
“Fill in the blanks” with default content when you simply don’t have the data. Perhaps it’s an age-oriented email, and you don’t have his/her info? Dynamic Content will fill in and send your substitute content, no problem!
Feeling ambitious? Schedule and send multi-part emails with articles, reviews, photographs, and links to related sites, offering the eclectic reader relevant content from a variety of sources! Alternate with special editions focusing on a single category just to show off!

Our automated targeting tools are ready to overcome any time and resource hurdles you may think you have. There’s no reason NOT to do one-on-one marketing with Expertsender on your team!

Take email personalization to the next level?
Automate targeting to reach more segments?
Increase content relevance for all segments?
Use more customized media in your emails.

With ExpertSender’s Dynamic Content feature, you’ll maximize your email results and save time and money.

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