EMAIL NEWSLETTER

Newsletters might be common, but with ExpertSender, they’ll become the most powerful retention tool in your email marketing toolkit! You can quickly create relevant newsletter content and send to a single audience, or use ExpertSender’s advanced targeting features to slice and dice your audience and maximize results. Whatever you need, ExpertSender makes it easy to create professional-looking email newsletters and automate delivery to the right group at the right time every time!

You’ve worked hard all year manually building customer profiles for your healthcare company. Good job, but how do you manage the rest of it?! How about narrowing down your groups to 4 policy segments and including some attributes to help you understand them better, like this:

Young professionals – active, sports minded, looking to save money.
Working parents – over-booked, neglectful of personal health, want to exercise but no time.
Mature adults – want to stay active, feel good, and get accurate health information.

Tip: Whenever possible, keep much of your newsletter template content consistent across all groups. Next, select the most relevant feature articles for your different segments, such as:

Sports nutrition, coverage while travelling, good health habits and club membership discounts.
Vaccinations, stress management, routine physicals, fast, nutritious meals.
Benefits of exercise on aging, vitamins, asking the right questions at appointments.

Easy, right? But let ExpertSender help you with those profiles next time around! Still have questions? Need to decide which subject lines will pull the most responses? Or whether to use your brand or company name in the ‘from’ field ? So experiment! Just create up to up to 5 versions using different “from” fields, subjects, content, or delivery dates – ExpertSender will Split Test and find the best!

With ExpertSender’s intuitive Newsletter Features, you can easily choose segments, manage content, add gorgeous design elements, and schedule it all for automated delivery with:

Advanced list targeting to help you select the perfect audience for each newsletter version – from a single subscriber to a combination of lists and segments. And adding a seed list for test purposes is only a click away!
Plain Text Editor and two HTML Editors to easily create simple or multi-section newsletter content readable on all devices − PC, smartphone, or PDA.
Hosted images or in-line image support – ExpertSender doesn’t rule − you decide which to use.
Creative upload straight from your disk or website URL, pasting the HTML code into our HTML Editor, or your content into our WYSIWYG Editor.
Customizable ‘from’ and ‘reply-to’ fields, headers, and CAN-SPAM compliant footers.
For you advanced users, ExpertSender offers even more sophisticated management features like delivery caps, throttling, suppression file support, and configurable delivery profiles.

Increase repeat sales?
Automate retention campaigns?
Increase message relevance?

With ExpertSender’s intuitive Newsletter Features, you can easily choose segments, manage content, add gorgeous design elements, and schedule it all for automated delivery!

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