Email Personalization - Email Campaigns

EMAIL PERSONALIZATION

The power of email personalization is its ability to communicate interest in your subscribers as individuals, not mere message fields. According to Jupiter Research, recipients will respond with up to 10% higher open rates!!

The “beauty” of personalization is that, once you set it up in one message template, it’s 100% automated using ExpertSender Personalization! It’s quite straight forward: you insert pieces of text called tags or merge words that identify the fields you’d like to personalize in your template. These are later automatically substituted with the correct subscriber attributes e.g. first name, city/town, etc., so you can personalize a single message template for thousands of subscribers!

You just got hired at a much larger company, but you’re surprised to discover they don’t bother to personalize their promotional or business emails. Sure, it’s high tech, but there are still individuals that handle your emails – and make purchasing decisions – on the other end! You’ve got a great sales database, so you could have enough information, but you’d prefer to personalize your Large Account and high-growth smaller account groups differently, you’re just not sure how!

Let’s start with Large Accounts:

Use contact’s full name in subject line.
Use name of contact’s Account Manager in From field.
Mention the company name throughout the message (special offer for Microsoft, product alert for IBM, etc.)
Include the contact’s details in URLs to personalize landing pages with name, etc.
Include secure PIN codes and/or login information to make it easier/quicker to follow up.

High-growth accounts: for these hyper-active accounts, Expertsender would recommend a more personalized “sales oriented” e.g. add some up-sell-cross-sell information to the above list:

Personalize greetings (Hello Joel)
Use ExpertSender’s Dynamic Content feature to insert targeted offers and recommendations based on customer profile, purchasing history, etc. With advanced content targeting, you can apply conditional content, images, dates, external content downloads, and much more! [link to DC?]

Of course you can update or change your Dynamic Content fields anytime, but think about how much more advanced targeting you can do, automatically! Here are more ExpertSender Personalization tags or merge words you can use:

Email
Name
First name
Last name
Vendor
Tracking code
From (email)
From (name)
Demographics, like family status, etc.
Geo-IP-based attributes, e.g. country, state, city, zip code.
Personalized links to:
- Confirm email addresses
- View messages in browser
- Visit preference center.

Once you see how easy it is to improve your personalization with ExpertSender, you’ll come up with your own unique attributes, and one-on-one marketing will become the standard at your company!

Increase open and response rates?
Strengthen customer relationships?
Increase message relevancy?

With ExpertSender’s Personalization tools, you’ll maximize your results − and save time and money.

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