EMAIL THROTTLING

Email marketing is a highly measurable, easily managed digital tool, which is why everyone’s using it lately! One of the many ways you can control the impact of digital communications on your business is by using ExpertSender Email Throttling with your high-volume campaigns.

With throttling, you can spread out delivery of your campaigns and newsletters over a period of hours, rather than sending in one “blast”. You could have any number of reasons for using this capability, from server load management, to optimizing delivery during high-traffic times, to slowing email responses to a pace your staff can handle. With ExpertSender, you simply set the number of hours a mailing should take based on your business needs. Our “expert” deliver system does the rest!

You have 200,000 subscribers on your email list and all your sales are being handled by one call center. Nervous? You bet! If you sent emails to 200,000 subscribers at once, your lines would be tied up in 15 minutes flat! But sometimes you need to reach everyone, and fast!

To prevent overload of your call center, you could throttle this mailing over 24 hours. If it’s not urgent, then why risk annoying, or worse, losing good customers with long waits or less than stellar service?! With throttling, those 200,000 customers would gradually get the emails and not have to compete with tens of thousands of callers just to talk to “live” customer service person!

Solution Benefits:

Automated control of email delivery volume.
Ability to accommodate the pace of responses.
Decreased server load for higher performance.
Easy to adjust delivery for high-traffic periods.
Increased deliverability due to fewer emails sent per second.

Gain more control over pace of responses?
Improve deliverability of high-volume emails?
Avoid disruption during high-traffic periods?
Automate delivery scheduling to suit your business?

With ExpertSender Email Throttling, you’ll gain control over email volume, improve deliverability, and maximize your results, without spending an extra dime!

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