FREQUENCY CAPPING

The battle to get your email messages open and read is getting intense! As inboxes fill to overflowing, relevance is becoming a key requirement for email marketing success. However, when you implement advanced targeting, segmentation becomes increasingly important and complex. The more segments you target, the more you run the risk of adding a contact to more than one segment.

The last thing you want to do is inundate subscribers with emails, especially if they indicated a frequency preference. But if you’re using advanced segmentation, it’s highly likely that, for example, someone could receive 3 emails in 2 days because they belong to overlapping segments. That’s precisely where ExpertSender Frequency Capping comes in!

You’ve created your target segments after a year of research, testing, and hard work. The results have been good so far, and more targeting is on the drawing board. But you received a “frequency complaint” from a good customer the other day that’s making you rethink your process. So, what happened?!

You’ve just launched 2 email campaigns:

A Fun-Filled Weekend at Six Flags – something the whole family can enjoy!
A Scuba Diving and Snorkeling Escape to Fiji − explore the amazing reefs and relax on the pristine beaches!

It looks like your “complainer” is an adult 25-45, who belongs to both the scuba diving/snorkeling segment AND the parents/family segment. Oops!! Now do you see how easy it is to create overlaps and not find out until the complaints and unsubscribes start rolling in? You could have lost money AND customers with this mix up!

ExpertSender will protect valuable contacts from excessive mailings, so you can reap the benefits of segmentation. Just set the minimal time span you want to maintain between two messages and ExpertSender will suppress recipients that shouldn’t receive emails during that interval – automatically!

Remember you can always choose to override the frequency cap for a single message, for example, if you have some really important information to announce. Also, you don’t have to worry about super-important transactional messages. These will always go out, no matter what the cap.

Solution Benefits:

Keeps customer trust high by managing frequency.
Protects your brand image and reputation.
Reduces the chance of conflicting offers.
Improves list segmentation with automated capping.

ExpertSender Frequency Capping lets you ramp up your target marketing activities and results, without worrying about list overlaps!

Ensure customers are protected from excessive emails?
Automatically manage the number of offers subscribers receive?
Know you brand is 100% protected from frequency complaints?
Increase target segments without worrying about overlap?

With ExpertSender Frequency Capping, you can automatically protect your brand – and your subscribers – from excessive emails, and improve your profit potential for every campaign!

GET FREE CONSULTING REQUEST DEMO