IN-LINE AND HOSTED IMAGES

ExpertSender puts the control in your hands! One of the primary goals of email marketing is to make it easy for target audiences to read and respond to your messages, right? You want your emails to be engaging, so you carefully select images, photos, and fonts designed to impress. But is your beautiful message going to cause you problems?

With ExpertSender image options, you don’t have to give up those hand-picked graphics or illustrations because of file size or spam concerns. Choose Inline Images to display without blocking and increase your email rendering rate to 100%; or Hosted Images with image blocking for fast download from external servers. Depending on each unique situation, you can choose how to place email images to get the best possible results.

Your email campaign is going out to 3 target segments at different times, with slightly different messages, however, the images are going to be the same. Easy enough…except one batch is going out during peak traffic, and you’re worried about file size, spam issues, and low click-through rates. But the graphics are amazing and you think they’ll draw well, so let’s look at some options. There are benefits and drawbacks for each approach, but which is right for your peak delivery schedule?

Hosted images

Rendering with images usually blocked unless subscriber enables it
Small file size
Fast download
Increased deliverability
Unbiased open rates

Inline images

Rendering with images automatically, without subscriber intervention
Large file size
Slower download
May be classified as image-based spam
Open rates completely unreliable

As you can see, there are very important differentiators between the two, but now you know that you can’t risk impacting deliver of your high-traffic batch with inline images. But you could use this format on another campaign at another time and make a great impression, with help from ExpertSender. After all, it’s pretty dramatic to click on an email and have a gorgeous appear before your eyes! So consider everything we’ve discussed, but most of all, consider your audience.

Include more high-impact graphics in campaigns?
Optimize delivery of your email images?
- Increase open and click-through rates?
- Reduce image-related spam complaints?

With ExpertSender Inline and Hosted Image options, you’ll wow your audiences, maximize your results, and save time and money.

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