Millions of dollars and thousands of hours are lost every year on email promotions that are sent to the wrong audiences, or never opened and read.
Your marketing department or business is ultimately accountable for campaign ROI, so why risk failure when you can test before you send!
We know that even when using the best available data, there are many variables that simply can’t be known or predicted. But you don’t have to
guess, when you can split test! ExpertSender lets you experiment with different approaches and messages to find the best performing email
copy or delivery time for each campaign. It’s easy; just pick your variables from the following:
- From field
- Subject line
- Content
- Delivery time
You can test one variable at a time, but up to 5 different versions of each, e.g. 5 subject lines or 2 from fields, etc., depending on the options
you’d like to explore. Let’s look at some examples.
Your company is a regional ISP and communications provider that’s just entered into competition with a powerful telecom company with
a reputation for price gouging. It’s critical that you assess and win over customers in this new territory ASAP, but there are lots
of “unknowns” about programming preferences, cultural climate, etc. You now have no more time to do research, so what now?
Your team has come up with some great promotions, based on programming data from similar populations, but no one is 100% confident.
And you sure don’t want to annoy or offend potential customers in this state!
ExpertSender Split Testing could automatically identify the best versions of your:
- From fields – spell out your company name, use the acronym, or local station brands.
- Subject lines – try your most catchy campaign titles, or perhaps your most popular programs to find the one that gets the most opens.
- Content – which message format, body text, and media mix get the highest CTRs!
- Delivery times – you think you’ve narrowed it down to 2 optimal times/days, so test for the best just to make sure!
- Picking the winner – you can manually review and select the best message based on test performance, or let ExpertSender send the best automatically!
Don’t let competitive pressures or data gaps hinder your campaign productivity! Get to know your audience while you test your message content with Split Testing!
- Increase campaign ROI?
- Improve open and click-through rates?
- Improve campaign targeting?
- Do more with less money!
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