Define an unlimited number of custom fields for your subscribers in any format type: number, text, url, string, currency, yes/no, and other predefined single-select custom fields – all managed by ExpertSender’s relevant features (e.g. merge words, dynamic segments, data exports). Each custom field can be set as required, which ensures data consistency, because subscribers without required fields would not be added. You can also set the visibility of each field in the subscriber preference center.
Enable a self-managed preference center to encourage your subscribers’ self-handled updates and reduce the unsubscribe rate.
Benefit from access to your subscribers’ details, including all the current values of their properties and the entire performance history, e.g. deliveries, opens, clicks, bounces, unsubscribes, complaints.
Relational data tables
Allow storing complex subscriber data that would otherwise not fit into a regular custom fields (e.g. complete purchase history of each of your customers). This data can be used in the segmentation processes to group subscribers that, for example, purchased products for more than $100 within the last 12 months.
Automatically detect and append gender of your subscribers based on their first names. We currently process databases of names in 7 languages: English, Spanish, French, Italian, German, Russian and Polish.
Demographic and behavioral data appending
Via integration with Rapleaf our clients can update their subscriber profiles with age, gender, location, interests, shopping behavior, income, marital status and more.
Look up groups or individual subscribers in a matter of seconds using search based on our powerful segmentation engine.
Browsing subscriber lists
Browse and manage your subscribers with ease (preview custom fields & events history, export data, set values of custom fields, append demographic data from Rapleaf, detect gender based on first names in 7 languages).