ExpertSender™ provides comprehensive feedback for every campaign with the following metrics: sent, bounced, delivered, opens, unique opens, clicks, unique clicks, clickers, complaints, unsubscribed, goals and goals value. For better insight, you can limit and group the results based on: date, list, segment, sending IP address, domain, list vendor and goals reached. Detailed click statistics for every URL used in a message are also available.
Analyze visual charts depicting up to 5 measures: opens, clicks, bounces, unsubscribed and complaints. They can be scoped in a time frame and drilled down to monthly/daily/hourly granularity.
Available for all the standard metrics: sent, bounced, delivered, opens, unique opens, clicks, unique clicks, clickers, complaints, unsubscribed, goals, goals value. They can be further grouped based on date, list, segment, sending IP address, domain, list vendor or goals reached (e.g. conversions).
Subscriber list stats
Examine growth trends of subscribers on your lists in a specified time frame and on a day by day basis for metrics such as added, removed, removal reason: opt-out, user, bounce, spam, no mailbox, API removed. You can also select the date range, limit the scope or further group the results.
Find out the reasons for all the bounces. The following metrics are available: number of sent, undelivered, undelivered reasons: user unknown, blocks, autoresponder, mailbox full, other. You can further group the results based on: date, type of message, subscriber list, sending IP address, domains and drill it down to the bounce diagnostic code, e.g.
”501 5.1.3 Recipient [email_address] does not exist.”
You can further scope the results based on the specific domain families that generated the bounce code.
Thanks to agreements with the major ISPs and FeedBack Loop systems ExpertSender™ can analyze the sources of complaints generated by your mailings. Group and limit the results based on: date, type of message, subscriber list, sending IP address, domain.
A/B test stats
Offers detailed analysis of your A/B tests for all the standard metrics and result comparisons for different versions. The reports also show the real-time statistics, when the system selects the best creative based on opens, clicks, conversions or conversion value. It also lets you manually schedule a dispatch in the same time window.
Complete stats of your imports to subscriber lists is available for the following metrics: import date, list and file name, import mode, number of records in file, added, updated, replaced, invalid and rejected records. The system also provides performance and quality statistics, which you can examine after the dispatch. It also automatically removes unsubscribes as well as the email addresses blacklisted globally and locally.
A set of the most important metrics are being updated in real time for the most recent campaigns. Comprehensive, detailed metrics for all past campaigns are updated every hour.
Graphical presentation of click distribution in particular elements of the message content. Its image can be downloaded on demand.
Analyze visual charts depicting up to 5 aggregated measures: opens, clicks, bounces, unsubscribed and complaints for the entire account. They can be scoped in a time frame and drilled down to monthly/daily/hourly granularity.
Email clients stats
Find out the most popular email reading environments (i.e. mobile, desktop, webmail), email client software and browsers your subscribers are using when engaging with your campaigns.
Hotmail SNDS stats
Analyze stats provided by Hotmail's Smart Network Data Services. By integrating with SNDS, see if you’ll ever hit Hotmail's recycled spam trap.
Social media stats
Find out how many people liked your messages on Facebook and Google Plus, or tweeted them on Twitter.
Analyze the number and value of conversions generated by your mailings. Group and limit the results based on: date, type of message, subscriber list, sending IP address, domain.
Unsubscribe reasons stats
After opting out subscribers can complete a quick survey regarding the reason behind unsubscribing. Check how many lost interest, received too many emails, claimed they have never signed up or browse through custom opt-out reasons.
Time & Location stats
This section presents charts visualizing the best time of the day and day of the week to send email campaigns to your subscriber base, as well as subscriber distribution across all time zones, continents, countries and cities.