SUBSCRIBER MANAGEMENT

If you ask an email marketer to name their most important marketing tool, 99% will say it’s their subscriber data! It’s literally the gas that drives their marketing engines. Without accurate, robust and easily managed contact information, you’ll never know which prospects to target with what products and at what price. You’ll ignore their preferences, send too many emails, and become totally irrelevant – then they’ll unsubscribe. Not exactly a success story!

ExpertSender is intensely focused on streamlining subscriber management for our users, because we know that target marketing, segmentation, and advanced personalization are the keys to email marketing success. And we’re ready with the “expert” tools and consultative support to get you there!

Email list management − Create unlimited contact lists for every type of marketing you do! From leads, to newsletter sign ups, to segment lists and profiles, you can browse through and narrow your search in seconds with our advanced search engine. Change a single attribute or multiple, it’s just a click away!

Email seed list − Build and maintain separate seed lists containing the addresses you want to use for testing purposes, or for deliverability tracking of third-party seed lists. They’re easy to access and modify − and only you can delete an ExpertSender seed address!

Unlimited subscriber attributes – You know your business – and your subscribers − better than anyone, so ExpertSender lets you create an unlimited number of subscriber attributes! We get you started with “firstname, lastname, signup date, signup IP or vendor “but then it could be hobbies, product preferences, marital status − whatever will help your campaigns hit their targets!

5 subscriber attribute types − Our system recognizes different attribute types for rapid and effective segmentation, targeting, and personalization/Dynamic Content marketing. The 5 types are:

• Text field – pretty much anything (letters and numbers)
• Date − stores dates in selected format
• Number – stores only numbers
• Single select – predefined values from web form or Preference Center radio button selection
• Multi-select − one attribute storing multiple preferences provided via web form or Preference Center checkboxes.

Email list import – You need to be able to use every hard-won (or paid for) contact wherever and whenever you want! ExpertSender makes list import a lot easier with multiple file formats, multiple character encoding, and unlimited attributes. Or use an API call to automate transfer between ExpertSender and your CRM and sales systems. When you’re done, just aim and fire!

Email Segmentation – Effective segmentation is the foundation for email relevance – the key to improving email marketing response rates and revenues! With ExpertSender, you can quickly construct natural language sentences to automatically tailor the perfect audience for every message.

Email Suppression Lists – Need to make absolutely certain some contacts don’t receive a specific mailing? With ExpertSender, you can rest assured that any contacts or subscribers you place in a suppression file and match with a mailing will be excluded from it. It’s as simple as that!

Blacklists (do-not-send-lists) – Get quick access to your global blacklist to import or manually add addresses, or export in order to update an external list. And don’t forget, ExpertSender’s constantly piling on too, e.g. user unknown bounces, complainers, and spam trap addresses − you name it!

Unsubscribe lists – Just as with your blacklist, you can browse and export addresses that opted out of your emails. Each of your ExpertSender lists has a separate unsubscribe list, of course!

Sign-up form editor – Use the ExpertSender HTML editor to quickly generate those valuable sign-up forms for web sites, social media pages, online ads and articles− wherever your prospects go! Create multiple fields for text, dates, numbers, and more. The checkboxes and radio buttons make is easy for visitors to sign up − and easy for you to gather the data and starting marketing right away!

Preference Center – Your subscribers should have an easy way to view, change, or delete all or part of the personal data entrusted to you, right? ExpertSender offers a secure, easy-to-access Preference Center and a special link to the Center in every email footer to make updates more convenient!