Email list import - Subscriber Management

EMAIL LIST IMPORT

Easy import of lists is essential to every aspect of email marketing, from effective list management and segmentation, to cross selling and co-marketing, to name just a few. As you create and accumulate lists over the years, you need to be able to leverage those hard-won contacts wherever and whenever you can. Just look at the cost of customer acquisition if you need a reminder why!

ExpertSender’s list management system provides several list import options. The easiest way to get the job done is to import the .txt or .csv file, but ExpertSender handles .zip files just as nicely. Our List Import supports multiple character encoding (charsets) and lets you import as many subscriber attributes as you need. For more advanced users, we provide a feature that enables list file import via an API call, for automated data transfer between ExpertSender and your CRM or sales systems. This helps you maximize the value of your contact information across costly in-house systems.

Whatever format or function you use, the entire importing process runs in the background. This is important when uploading large files weighing a dozen or so megabytes, as you can continue working in the application while the background process converts the file. When the import is finished, a notification pops up in the toolbar…and you’re done!

There are several import modes to choose from, according to your business needs:

Adding new subscribers and updating existing ones

Adding new subscribers and replacing existing ones with new data

Adding new subscribers and not updating or replacing existing subscribers

Not adding new subscribers, but updating existing ones

Not adding new subscribers, but replacing existing ones with new data

Apart from these modes, there’s also a fast and simple “Add subscriber” feature that lets you type in or copy/paste a dozen or so addresses, and bypass the import process. Bottom line, ExpertSender has an import solution for every situation, including this one:

You run an online clothing store and segment clients according to recent purchase history. You frequently need to refresh your list with new client data, but sometimes you need to replace customer purchase data with more recent information, say, from your holiday sales. You dread the process because you usually have to delete the entire list in your ESP account and re-import it, losing all the behavioral data you gathered this season. Why? Your ESP doesn’t support replacing subscriber attributes, only updating entries with additional, new attributes. What a rigid, outdated approach!

Using ExpertSender’s import type “Adding new subscribers and replacing existing ones with new data” solves your problem, saving you time and valuable customer data!.

Solution Benefits:

Makes it easy to leverage external lists.
Enables flexible, targeted additions and updates.
Improves data accuracy and timeliness.
Offers multiple import modes, including web services API.
Enhances list segmentation with unlimited attributes.
Import runs in background so no work disruption.
Facilitates list integration with in-house systems.
Maximizes the ROI of your customer information.

ExpertSender List Import is flexible, efficient and fast, so you can focus on revenue-generating activities, instead of arduous data entry and system integration!

Integrate external lists to maximize quantity and quality?
Integrate and share list attributes across systems?
Increase profile data to improve segmentation?
Automate manual tasks like list data entry?
Manage list changes and complexity more efficiently.

With ExpertSender List Import, you can import any contact list under the sun, and squeeze maximum value out of every entry with unlimited attributes and easy integration.

GET FREE CONSULTING REQUEST DEMO