EMAIL SEGMENTATION

List segmentation is your target marketing power tool! Effective segmentation is the foundation for improving relevance – and the #1 challenge for email marketers, according to MarketingSherpa. From basic groupings, like new subscribers or inactives, to the most advanced behavioral groups, segmentation allows you to align your newsletters and offers with the audiences most likely to respond.

With ExpertSender’s intuitive segmentation tool, you can quickly construct natural language sentences to tailor the perfect audience to each message. ExpertSender transforms complex logical conditional equations into super-easy descriptive phrases anyone can create and understand. Use ExpertSender’s Email Reporting data to capture online behaviors and you’ll be mixing and matching criteria, creating subgroups across campaigns, and slicing and dicing profiles like a supercomputer!

You market high-end sportswear gear and clothing and love every aspect of your job – except trying to figure out which item will appeal to which individuals every time you launch a new product! Sure, the research department gives you marketing data to play with, but it doesn’t get down to the profile level, and your hyper-competitive customers can be very picky! So how about trying a few scenarios out, using your knowledge and experience, some research data, and the segments you targeted last year with similar products. You can do this!

Let’s start with the initial conditions you selected. You can decide if ALL conditions should apply, just SOME, or NONE. It’s a simple checklist process. For example:

Want to select all male contacts under age 60, who live in California? No problem.
Want to find subscribers who signed up exactly 3 weeks ago? No problem.
Want to select all customers under age 40 who purchased a similar product? No problem.
Want to group those with ZIP codes beginning with 40…? No problem.
Want to target individuals that opened your last newsletter, but never clicked on any of the links? No problem!!!

No matter how you approach it, you can configure and apply your conditions in multiple ways and across multiple lists. You’re going to be amazed at how quickly ExpertSender List Segmentation will start working for you!

Solution benefits

Enables improvements in email relevance.
Increases response rates and revenue results.
Allows easy creation and update of segment conditions.
Reduces the time and cost of advanced targeting.
Improves customer relationships and brand trust.
Reduces unsubscribes due to irrelevant content.

Increase email marketing relevance?
Increase targeting to improve response rates?
Identify segments for up sell/cross sell?
Stop sending offers to the wrong audiences?
Increase campaign ROI?!

With ExpertSender List Segmentation, you can create, manage, and modify target segments as your business needs – and customer behaviors – change! You’ll improve email marketing relevance, strengthen customer relationships, and increase campaign revenue!

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