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Subscribers should have constant control over their own data. Most importantly, there should be an easy way to view, change, or delete all or part of the personal data entrusted to email list owners. Privacy and security are among the foremost concerns, but it’s also essential to ensure delivery of the content and promotions your subscribers signed up to receive. If you’re careless with that information and trust, then who can blame them if they opt out!
To help subscribers manage their data, ExpertSender offers a secure, easy-to-access Preference Center. Each email message sent from our system contains a special link to the Center in the footer to make updates more convenient. In this private space, any subscriber can manage and edit their email address, and change fields like street address, interests, or frequency preferences. He/she can also opt-out from any of the lists or publications managed by the marketer. It’s a “value-added service” that customers really appreciate…and it tells them you’re serious about meeting their needs.
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